Think about it. Why describe your day as “Good” or even “Fabulous”, when you can say “Fantabulous” and capture more attention? And who can resist a word like “crap-tastic” that captures the bittersweet essence of life together with a dash of cynicism.
Sometimes you’ve gotta stick to facts, stay professional (and not use non-words like “gotta.”) But when it’s OK to loosen up, have some fun, show some personality. Say “”fantabuloso” instead of “good”. When you play around with words it makes the listener stop and think. Maybe smile. Thinking and smiling are good outcomes.
The Internet is responsible for some wonderful (and less-than-wonderful) new words and word mash-ups: netizens (denizens or citizens of the Internet), blog (web log), hashtag (from the hash symbol “#”). Plus there’s the “–ify” epidemic: Spotify, Hashtagify, and so on. You can change any noun into a verb by adding “ify” at the end. This trend is getting old, but I like the creativity that started it.
Creativity is at the center of my word play philosophy. Creative use of words gets attention. Fun gets attention. While kids and animals go for any kind of attention (positive or negative), marketers want to get the right kind of attention (positive recognition) from the right people (their prospects). That takes market knowledge and writing skill.
If you want to add some fun to your marketing writing, contact me for writing, editing or proofreading.