Social media marketing is the latest shiny object in marketing, and nothing is brighter and shinier than Facebook. Everyone believes they gotta have a Facebook page.
Wait! Don't get sucked into this frenzy without thinking first:
- What do you want your marketing to achieve?
- Who's your audience?
- Do they use Facebook?
- How do they use it?
- When do they use it?
Social media success depends on getting the right messages posted at the right times in the right places. (Just like any marketing.) Make sure Facebook or any other platform is the right place before investing time and money.